Background of the project :
IKEA is a Swedish home furnishing store. "Creating a better daily life for most people" is the direction that IKEA has been working hard since its establishment. IKEA offers a wide range of products, including bedding, kitchenware, sofa and other household items. With the provision of people's living standards, products such as headphones and speakers have gradually become important and have become indispensable supplies for people, so IKEA urgently needs to expand this part of the product line.
Service and expertise :
G & P Tek did a research to the IKEA stores, researched the products sold in the selling place, combined with the IKEA brand tone, and after several rounds of modifications, finally created this set of wooden products.
There are four products, including over ear headphones, true wireless earbuds, power socket, Bluetooth speaker, etc., covering the needs of life, work and study.
The use of logs as the main material is in line with IKEA's environmental protection philosophy. Wood is refreshing and natural, simple and elegant, consistent with the style of IKEA.